Innovate Marketing Group

What is Innovate Marketing Group?

Innovate Marketing Group is an event management and experiential agency that describes itself as based in Los Angeles. Its office is in Pasadena, and its contact details list LA and New York. It was founded in 2014 by Amanda Ma, its CEO. Most of its published work is brand activations, product launches, galas and corporate celebrations for technology, automotive and consumer brands, but its portfolio also includes company retreats. The most detailed retreat case study is a company retreat for Movers+Shakers, a remote-first creative agency bringing its team together in person for the first time. Innovate Marketing Group says it handled event planning, destination management and venue coordination at the Kimpton Shorebreak Resort in Huntington Beach. The agency describes group activities, wellness moments and bonding time built around the oceanfront setting, with a flexible venue layout that supported both team-wide sessions and informal networking. A second case study covers a two-night company retreat for Evike in the Palm Desert area. Guests were welcomed with cocktails and hors d'oeuvres on the Verbena Terrace at the Hyatt Regency Indian Wells Resort, had breakfast in the ballroom the next morning, and could choose between the resort's lazy river, a hike in the nearby mountains or a private BMW driving experience at a racetrack. The evening closed with a happy hour and a glow-in-the-dark golf night with driving-range games and putting competitions. The agency lists its role as company retreat planning and event management. The agency's company timeline names projects for clients including TikTok, Google, BMW, Toyota, CBS, ByteDance, Poshmark and East West Bank. It also reports recognition including the BizBash Event Style Award for the Asian Business Association's annual gala, the SCMSDC Supplier of the Year Award and a place on the Inc. 5000 list, and says it has expanded to Brazil, Canada and Mexico.

Based

Pasadena, California

Founded

2014

Retreat work

Multi-day company retreats

Event formats

• Brand activations
• Company retreats
• Company celebrations
• Conferences

Past events