J.Shay Events

What is J.Shay Events?

J.Shay Events is a Dallas corporate event agency founded by Justine Shay-Sweat, a Certified Meeting Professional who spent more than 15 years designing sales kickoffs, President's Clubs, trade shows and user conferences before starting the firm. On its site the agency describes its work as mostly incentive travel, annual sales kickoffs, customer summits and corporate conferences for B2B companies, and says it does not take on weddings or social events. Sales kickoffs have their own planning page. The agency's idea is personalization inside a shared program: the same kickoff, with moments built for different roles. Its case study of a three-day annual sales kickoff in Orlando for sales, marketing and technical staff covers venue sourcing, theme development, agenda and speaker management, AV and show flow, and an evening at Universal Studios after the breakout sessions. The client is not named, and the agency notes it was hired again for the next year's kickoff and for incentive trips. For Dallas programs, the firm's site walks through the region's meeting districts, from the downtown convention district and Las Colinas to Grapevine, Arlington, Frisco and Fort Worth, and suggests splitting arrival plans between DFW and Love Field. It lists leadership retreats and offsites among its services as well. J.Shay is certified women-owned and says it takes no hotel commissions or vendor markups, with every line item shown to the client. For a company that wants a Dallas sales kickoff planned by a team that lives here, J.Shay Events is a focused local choice.

Based

Dallas

Led by

Certified Meeting Professional

Ownership

Certified women-owned

Event formats

• Sales kickoffs
• Incentive trips
• Conferences
• Trade show programs