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Sequence Events

Strategy-first corporate event agency

New York City

  • Launch Sequence® discovery process
  • Multi-day, multi-stage and multi-track conferences
  • Events in 50 cities, 15 countries and 5 continents

Adam Sloyer

Chief Executive Officer

General session at the BNP Paribas Global Markets Americas Conference in New York
Photo: Sequence Events

What is Sequence Events?

Sequence Events (SEQ) is a strategy-first event agency in New York City, founded in 2011 by Adam Sloyer, Lizz Torgovnick and Dana Lowenfish. It produces multi-day conferences, company and sales kickoffs, company-wide retreats, brand activations and galas, from its Launch Sequence® discovery process and experience design through technical production and on-site management.

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Creating experiences
Since 2011
Leadership
Leadership team with 75+ years in the industry
Client longevity
14 clients with relationships longer than 5 years
Office
15 W 38th Street, 5th Floor, New York

Event formats

  • Multi-Day Conferences
  • Company & Sales Kickoffs
  • Company-wide retreats
  • Brand Activations
  • Annual Galas
  • Anniversary Celebrations

Where they work

Services & offerings

Strategy

  • Launch Sequence® discovery process
  • Event intelligence & measurement

Creative Direction & Experience Design

  • Event concepts and themes
  • Spatial design and environmental concepts
  • Attendee journey mapping and experience flows

Large-Scale Event Production

  • Multi-day, multi-stage, and multi-track execution
  • Global, multi-market production programs
  • Scenic fabrication and branded environment execution

Venue & Vendor Management

  • Venue sourcing, contracting, and coordination
  • Vendor selection, oversight, and management
  • Sponsor management
  • Budget management and cost control

On-Site Management

  • Load-in, show-day, and load-out management
  • Attendee management and registration
  • Risk management and contingency planning

Technical

  • Run of show (ROS) development and scripting
  • Full-service audio, lighting, and video systems

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